UI / UX Design
Travel Website
A modern, premium, adventure-inspired travel platform designed for effortless multi-service booking.
Year :
2025
Industry :
E-commerce
Client :
Tour & Travel
Project Duration :
1 week
Problem :
The existing Wizfair homepage suffers from a fragmented user experience. Users must navigate separate pages or tabs for flights, hotels, cruises, and insurance, leading to confusion and drop-offs and show that “confusing or cluttered navigation. By scattering booking functions, the site fails to provide a single streamlined flow. we need a clear, unified search interface so travelers can easily compare all options, reducing cognitive load and friction.
Solution :
Wizfair Travels offers flight, hotel, cruise, and travel insurance bookings on a single platform.
The homepage redesign must aims to present a single unified search engine for all services, aligned with an adventurous, premium, and reliable brand.
Travelers often switch between multiple platforms depending on what they need to book, if users have to guess where to go next they’ll abandon the site, so booking options for flights, hotels, cruises, and insurance must be organized and labeled simply to guide users without friction.
The design should embody Wizfair’s adventurous, premium, and reliable brand identity. The UI needs to feel exciting and bold while remaining polished and trustworthy. A clean, professional site with high-quality imagery and typography will signal reliability and align with Wizfair’s brand promise.
Finally, the homepage must use a modern, responsive UI/UX to build confidence and drive conversions. A responsive, mobile-friendly design ensures every user has a seamless experience on any device, ”a great UI/UX enhances user experience, builds trust, and drives conversions”.
Challenge :
We reviewed competitors (e.g. Expedia, Booking.com, travel agencies) and travel branding principles. Key takeaways:
Color Palette: We’ll use a blue base (associated with trust and reliability) and a warm accent (like gold or vibrant orange) to signal adventure and luxury. Consistent use of these colors will build recognition—studies show consistent color use boosts brand recognition by up to 80%.
Typography: For a premium feel, pair a clean sans-serif (for body text, ensuring readability) with a more distinctive display font for headlines or logo. The travels guide stresses “easy-to-read fonts” and consistency.
Imagery & Layout: We’ll mimic the best travel sites by using high-quality destination photos (evoking adventure) and a spacious grid layout.
Trust & Legitimacy: Competitive analysis stresses that travelers must trust the brand before booking (“55% of first impressions come from design”). We’ll feature trust symbols prominently
KPI & Goal
Increase Search Submissions: Encourage users to try the search engine . We’ll measure search submission rate and compare before/after.
Boost Booking Conversions: By clarifying trust signals and simplifying the process, we expect booking conversions (actual purchases) to rise. We’ll track conversion rate improvements (bookings per visit).
Accessibility & Satisfaction: We’ll also track user satisfaction with the new design. Ensuring high contrast, legible text and responsive layout means better usability (related to WCAG compliance)
Improve CTA Click-Through: With clear, compelling calls-to-action (e.g. “Start Your Journey”, “Book Now”) on the hero or service cards. Success here is measured by CTR on hero and card CTAs.
Enhance Engagement Metrics: Metrics like time on page and scrolling behavior should improve.
More Projects
UI / UX Design
Travel Website
A modern, premium, adventure-inspired travel platform designed for effortless multi-service booking.
Year :
2025
Industry :
E-commerce
Client :
Tour & Travel
Project Duration :
1 week
Problem :
The existing Wizfair homepage suffers from a fragmented user experience. Users must navigate separate pages or tabs for flights, hotels, cruises, and insurance, leading to confusion and drop-offs and show that “confusing or cluttered navigation. By scattering booking functions, the site fails to provide a single streamlined flow. we need a clear, unified search interface so travelers can easily compare all options, reducing cognitive load and friction.
Solution :
Wizfair Travels offers flight, hotel, cruise, and travel insurance bookings on a single platform.
The homepage redesign must aims to present a single unified search engine for all services, aligned with an adventurous, premium, and reliable brand.
Travelers often switch between multiple platforms depending on what they need to book, if users have to guess where to go next they’ll abandon the site, so booking options for flights, hotels, cruises, and insurance must be organized and labeled simply to guide users without friction.
The design should embody Wizfair’s adventurous, premium, and reliable brand identity. The UI needs to feel exciting and bold while remaining polished and trustworthy. A clean, professional site with high-quality imagery and typography will signal reliability and align with Wizfair’s brand promise.
Finally, the homepage must use a modern, responsive UI/UX to build confidence and drive conversions. A responsive, mobile-friendly design ensures every user has a seamless experience on any device, ”a great UI/UX enhances user experience, builds trust, and drives conversions”.
Challenge :
We reviewed competitors (e.g. Expedia, Booking.com, travel agencies) and travel branding principles. Key takeaways:
Color Palette: We’ll use a blue base (associated with trust and reliability) and a warm accent (like gold or vibrant orange) to signal adventure and luxury. Consistent use of these colors will build recognition—studies show consistent color use boosts brand recognition by up to 80%.
Typography: For a premium feel, pair a clean sans-serif (for body text, ensuring readability) with a more distinctive display font for headlines or logo. The travels guide stresses “easy-to-read fonts” and consistency.
Imagery & Layout: We’ll mimic the best travel sites by using high-quality destination photos (evoking adventure) and a spacious grid layout.
Trust & Legitimacy: Competitive analysis stresses that travelers must trust the brand before booking (“55% of first impressions come from design”). We’ll feature trust symbols prominently
KPI & Goal
Increase Search Submissions: Encourage users to try the search engine . We’ll measure search submission rate and compare before/after.
Boost Booking Conversions: By clarifying trust signals and simplifying the process, we expect booking conversions (actual purchases) to rise. We’ll track conversion rate improvements (bookings per visit).
Accessibility & Satisfaction: We’ll also track user satisfaction with the new design. Ensuring high contrast, legible text and responsive layout means better usability (related to WCAG compliance)
Improve CTA Click-Through: With clear, compelling calls-to-action (e.g. “Start Your Journey”, “Book Now”) on the hero or service cards. Success here is measured by CTR on hero and card CTAs.
Enhance Engagement Metrics: Metrics like time on page and scrolling behavior should improve.
More Projects
UI / UX Design
Travel Website
A modern, premium, adventure-inspired travel platform designed for effortless multi-service booking.
Year :
2025
Industry :
E-commerce
Client :
Tour & Travel
Project Duration :
1 week
Problem :
The existing Wizfair homepage suffers from a fragmented user experience. Users must navigate separate pages or tabs for flights, hotels, cruises, and insurance, leading to confusion and drop-offs and show that “confusing or cluttered navigation. By scattering booking functions, the site fails to provide a single streamlined flow. we need a clear, unified search interface so travelers can easily compare all options, reducing cognitive load and friction.
Solution :
Wizfair Travels offers flight, hotel, cruise, and travel insurance bookings on a single platform.
The homepage redesign must aims to present a single unified search engine for all services, aligned with an adventurous, premium, and reliable brand.
Travelers often switch between multiple platforms depending on what they need to book, if users have to guess where to go next they’ll abandon the site, so booking options for flights, hotels, cruises, and insurance must be organized and labeled simply to guide users without friction.
The design should embody Wizfair’s adventurous, premium, and reliable brand identity. The UI needs to feel exciting and bold while remaining polished and trustworthy. A clean, professional site with high-quality imagery and typography will signal reliability and align with Wizfair’s brand promise.
Finally, the homepage must use a modern, responsive UI/UX to build confidence and drive conversions. A responsive, mobile-friendly design ensures every user has a seamless experience on any device, ”a great UI/UX enhances user experience, builds trust, and drives conversions”.
Challenge :
We reviewed competitors (e.g. Expedia, Booking.com, travel agencies) and travel branding principles. Key takeaways:
Color Palette: We’ll use a blue base (associated with trust and reliability) and a warm accent (like gold or vibrant orange) to signal adventure and luxury. Consistent use of these colors will build recognition—studies show consistent color use boosts brand recognition by up to 80%.
Typography: For a premium feel, pair a clean sans-serif (for body text, ensuring readability) with a more distinctive display font for headlines or logo. The travels guide stresses “easy-to-read fonts” and consistency.
Imagery & Layout: We’ll mimic the best travel sites by using high-quality destination photos (evoking adventure) and a spacious grid layout.
Trust & Legitimacy: Competitive analysis stresses that travelers must trust the brand before booking (“55% of first impressions come from design”). We’ll feature trust symbols prominently
KPI & Goal
Increase Search Submissions: Encourage users to try the search engine . We’ll measure search submission rate and compare before/after.
Boost Booking Conversions: By clarifying trust signals and simplifying the process, we expect booking conversions (actual purchases) to rise. We’ll track conversion rate improvements (bookings per visit).
Accessibility & Satisfaction: We’ll also track user satisfaction with the new design. Ensuring high contrast, legible text and responsive layout means better usability (related to WCAG compliance)
Improve CTA Click-Through: With clear, compelling calls-to-action (e.g. “Start Your Journey”, “Book Now”) on the hero or service cards. Success here is measured by CTR on hero and card CTAs.
Enhance Engagement Metrics: Metrics like time on page and scrolling behavior should improve.